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1. Marketing is a science not intuition
2. Intuition is important when immediate execution is required
3. Results are what matter |
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These ideas are not exactly "demented," however, you would be surprised to find how many organizations find themselves offtrack.....overwhelmed by the choices of how to grow their business or if the current strategy is suitable.
Marketing is a Science NOT Intuition
You must be able to assess the effectiveness of every marketing dollar. The strategies employed should be based on fundamentals in the marketplace.
Intuition is Important When Immediate Execution is Required
In a turbulent market, often one must make a decision based on little or no information. Waiting for a full industry/business assessment is not always a luxury. Action is often better than inaction, as marketing is about testing - Determining the most effective message to capture customers through both successes and failures. However, it is imperative that these tests are based on understanding of the market fundamentals, results are assessed and that understanding is further refined. |
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DO test marketing messages and programs in a cost effective manner. DON'T base your entire business plan/strategy on a hunch.
Results are What Matter
We have witnessed many wonderful, memorable campaigns that successfully generated "awareness," however, the companies did not achieve the results they desired - Sales!
DeMented Marketing will ensure that you get the results you want by following these principles. |
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